Improve Your Project Communications by Thinking Like a Scientist
Participatory science project leaders wear a lot of hats. And one of the most underappreciated, and frustrating to some, roles is that of a communicator. You’re expected to maintain a social media presence, send newsletters, and overall build an engaged community of participants — all on the side while you’re doing the job of actually running your project. A lot of people who put effort into their communications approach them as a task-based chore: Post your post, send your email, check the boxes. But far fewer have a good sense of whether checking these boxes is actually accomplishing anything. The…